Winners of CBLA will compete as finalists at the Asia Business Leader Awards 2005, scheduled to take place in Kuala Lumpur, Malaysia on November 9th, 2005.

Founded by CNBC in 2001, ABLA is a world-class event that recognizes and celebrates the spirit of achievement and excellence in business leadership in Asia.

Our Logo
The logo design of the Awards draws its inspiration from the way sound business decisions originate from good ideas. From the broad top to the strong tip, it shows how general fundamentals are distilled into one decisive point. It draws inspiration from the calligrapher whose brush strokes are honed to perfection, bold yet mindful and executed with momentum and precision.

The business leader’s experience, acumen and insights help set directions. These are then developed and refined into strong, well-planned strategies, which are officially signed, sealed and delivered with a swift stroke of the pen.

2. Messages from the Awards Presenter and Co-Hosts
Mr. Li Ruigang
President, Shanghai Media Group Chairman, China Business Network
We are very pleased to host the China Business Leader Awards 2006 in cooperation with CNBC after last year’s successful China Business Leader Awards. We expect the event will provide a platform to present China business leaders�charisma and strategic views. And more importantly, we hope to rebuild a full set of standard and authoritative criteria of business leadership value further to set up a landmark for China’s outstanding business leadership selection in the ever-changing business . With the our brand building efforts and the development of our business scope in the past few years, we are confident enough to deliver a great event in association with our partners, CNBC Asia and Royal Salute.

Jeremy Pink
CEO and General Manager, CNBC Asia Pacific
Being the World Leader in Business News, we at CNBC have a vested interest in ensuring the positive growth of the business community globally. The China Business Leader Awards is our way to contribute to the development of the business community in China. Outstanding achievements in the business world stem from those remarkable business leaders who dare to dream, invest long hard hours, and are thoroughly committed to their goals. We feel that not only should these exceptional people be saluted for what they have accomplished, but the business community should be able to learn valuable lessons from them. The China Business Leader Awards recognizes these outstanding individuals, and is a platform in which they are able to engage with the business community at large.
We at CNBC are proud to bring the 5th Asian Business Leader Awards to you.

3. Our Theme:
The Art of Leadership
As the global market enters into an extremely competitive era, leadership today is far beyond any specific leader’s skill or approach, but arrives to a new philosophical and conceptual height. A leader is someone with broad vision and tolerant mind who can find the common truth from various areas and improve his capability as a leader rapidly. While Arts are special expressions of reality and ideality by way of emotional, intelligent and fantastic human imaginations, and the ideas and concepts incorporated in Arts will greatly influence people’s understanding of the leadership arts and philosophy. The 2006 Best Business Leader in China Award is looking for the true insights from an artistic view, in order to find the core of leadership. Let’s keep in touch with the innovative arts and creative leadership.

4.Our Awards
The Royal Salute China Business Leader of the Year Award
The Royal Salute China Business Leader of the Year Award recognizes the chief executive who is able to retain loyal customers, inspire and motivate staff, increase profitability and make his or her vision for the company a reality. Special attention will be given to qualities such as innovation, community service, regional success and the business leader's drive to be a part of global opportunities and enhancing awareness of issues such as corporate governance.

Corporate Citizen of the Year
The Corporate Citizen of the Year Award acknowledges outstanding contributions to the arts, education, the environment and community development. The winner of this Award will be judged on the ability to translate a company's success into benefits for the community.

Innovator of the Year
The Innovator of the Year Award acknowledges inventive thinking in business. It is based on achievements in new product development and groundbreaking business processes, business models and strategies. This is the business leader who has demonstrated the ability to turn "reinvention" into success.

CEOs�Choice of the Year
The CEOs�Choice of the Year Award is determined by a poll conducted with top executives throughout the region. Heads of companies will be invited to vote either by email or through the official CBLA 2005 website for their choice of CEO from among the short-listed semi-finalists.

Public’s Choice of CEO of the Year
This Award is determined by a poll conducted with the public via email, SMS and through the official CBLA 2005 website.

The winners of CBLA 2005
Royal Salute China Business Leader of the Year
Chen Feng, Chairman of the Board, Hainan Airlines
“I feel a strong sense of responsibility. How to effectively achieve growth and create a healthy market is still a big challenge to every business leader in China.�/p>

Corporate Citizen of the Year
Zhen Shaoping, Managing President, Shenzhen Chiwan Wharf Holdings Limited
“This award is more a recognition of the growth and achievements of China’s logistics industry in recent years.�/p>

Innovator of the Year
Majdi Bader Abulaban, Chairman, Delphi Packard Electric Systems Co., Ltd
“Special thanks to the organizers of this event for being the first to hold an event that develops leadership in this growing economy and great country, I am committed to contributing to the further prosperity of China.�/p>

CEO’s Choice of the Year
Huang Guangyu, President, GOME Group
“I firmly believe that in the future more and more excellent CEOs in China will pursue this award.�/p>

Public’s Choice of the Year
Chen Tianqiao, Chairman & CEO of Shanda Interactive Entertainment Limited
“To me this is a most valuable award. I It demonstrates the public’s recognition of Shanda’s development over the past five years.�/p>

5. Our Selection Process
Under a stringent, objective and transparent criteria, business leaders are judged by an independent panel of world-respected management strategists, academics and corporate personalities. Heading the judging panel are two academics from knowledge partner University of Chicago Graduate School of Business: Professor Mark E. Zmijewski, Dean of Executive MBA Programs, and Professor William W. Kooser, Associate Dean for Part-Time MBA Programs.

Together with research partner Development Dimensions International (DDI), the distinguished panel goes through a unique three-phase judging process based on a combination of criteria including financial performance, leadership, creativity, innovation and social responsibility. Candidates are evaluated with a focus on their ability to create short-term advantage, long-term value, competitive edge, and the demonstration of leadership in the business community.

In the first phase, the University of Chicago GSB team shortlisted about 10-15 companies based on four performance measures: Sales Growth, Operating Margin, Earnings before Interest (EBIT) Per Employee and Return on Capital Employed (ROCE).

The second phase of the judging process entails a face-to-face interview with CEOs of the short-listed companies in order to evaluate the leadership performance of all semi-finalists based on a set of key parameters.

In the third and final phase, under lead judge, Professor Mark Zmijewski of the GSB, the independent panel of judges will select 3 business leaders for China Business Leader of the Year, Corporate Citizen of the Year and Innovator of the Year respectively. The 3 Winners then will move on as finalists to the Asia Business Leader Awards 2006.

The CEO’s Choice of the Year Award is determined by a poll conducted with top executives in China. The winner will automatically gain entry into CEOs�Choice Award in the Asia Business Leader Awards.

6. Our Promise
The prestigious China Business Leaders Awards is the signature of business leadership. It epitomizes achievements and success. Participation at this event will raise corporate awareness and profile, as well as heighten one’s exposure in China as well as across Asia. It will also present an excellent opportunity for networking with prominent CEOs.
CBN, CNBC Asia Pacific and Dragon TV will broadcast promotions of the event and feature interviews with the winners to a global television audience. Our media partner China Business News will also profile the winners in a special CBLA 2006 supplement. This will be complemented with the launch of an aggressive print and online campaign to raise further awareness and visibility for the Awards.

7.Gala Dinner and Awards Ceremony
CBLA is more than just an Awards show; it is a celebration of individual achievement. The formal gala dinner on Sep 14, 2006 will bring together eminent industry leaders from China to award outstanding individuals for their exemplary leadership in their respective fields. The who’s who from China will gather at this event to bestow due recognition to their peers for their excellent leadership qualities and honor their significant contributions to the business community.

8. Our City of Choice Beijing
Our City-Beijing, the political and cultural center of China, is also the center for high-level communication on politics, economy, technology and culture. Beijing is also a city outstanding in location in terms of China's regional economic development. It is located in the Bohai Economy Development Ring, which is to become the most active and inflectional area of the future Chinese economy. Beijing is also famous for its history and grandness. Standing in the clusters of palaces and high buildings, strolling in the alleys and quadrate yards, you may feel the dense Beijing style.

With the upcoming 2008 Olympics Games, the New Beijing will bring another surprise joy to the world. All these are the major reasons why we have chosen to issue the 2006 China's Best Commercial Leader Award in Beijing.